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Months before my dad’s passing, my dear friend and partner Lisa and I discussed our lives. I shared how successful and hardworking my dad was. We discussed how hard we work, the uphill battles we face daily, and what we have achieved with Know Brainer Foods. This conversation led us to “Soy la,” an old saying about the mothers in Costa Rica, where Lisa now lives with her husband and children. “Soy la…I am the” I am the moneymaker, caretaker, healer, cook, cleaner, shopper, birther! Soy La got me thinking.
Across the world, we moms pretty much do everything from doing the laundry to taking care of our children to making the money, yet women are:
- 98% less likely to get investment (changes to 17% if there is a male cofounder)
- 80% less likely to be promoted
- 72% less likely to be an elected official (number decreased in 2021)
- 0% likely to be President
We are the women who do a lot of shit, yet men make many decisions and do most of “the business,” as my friend Kay has expressed sans the foul language.
Soy la 54 year old woman this December 30th who had to start again at 49. Soy la founder and CEO of Know Brainer Foods and Max Sweets. I create best-for-you products that heal and promote wellness out of my need to heal Multiple Sclerosis.
I run this company with my two partners Miche and Lisa who are also Soy la’s in their families.
To be successful in our business requires resilience, hard work, a relevant and self-evident product, and money which we have stived to acheive in the last few years in our company.
True story: Miche and I were on our way to Shark Tank, when COVID hit, only to be asked to stay home after several months of preparation and a packed car. They gave us no reason and blamed it on COVID. The season continued. I read somewhere the focus was on younger business owners. Is this true?
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