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Some of the players present in global ketogenic diet market are Ample Foods, Ancient Nutrition, Danone S.A, Keto And Company, Know Brainer Foods, Love Good Fats, Nestle S.A, Perfect Keto, Pruvit Ventures, Inc, and Zenwise Health among others.
The overall global ketogenic diet market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the ketogenic diet market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the ketogenic diet market.
But it’s one thing to apply; it’s another to truly stand out among the dozens and dozens of applications we receive. Take it from the Expo East 2017 Pitch Slam winner Shari Leidich, founder of Know Brainer. She knows a thing or two about positioning a brand for Pitch Slam success.
Read on for valuable advice on how to be an exceptional Expo West 2020 Pitch Slam applicant.
Since winning the 2017 Expo East Pitch Slam, Know Brainer has expanded beyond ketogenic creamers. Tell us more!
Shari Leidich: Since the beginning, I've been wanting to make a collagen marshmallow. I heard people bouncing around the ideas in research and development. I charged my team with the job of creating [this], and we did it! We have the first keto, zero-sugar marshmallow on the market. And we're really, really excited.
What did you find most beneficial about the Pitch Slam experience?
SL: Honing my pitch forced me to really narrow into what Know Brainer does and what we create. You could talk about a lot of stuff, but you're really zeroed in on that elevator pitch. And coming from my background, I never really thought about that. That then helped me talk to industry retailers or whomever and forcing me to do that. [Also], creating the slide deck. I use that slide deck today. So, being more disciplined in my approach to how I approach retailers or distributors.
SL: What we do is make complicated food easy and accessible, and I've always been slightly ahead of the curve. We did ketogenic in 2016. I sort of saw this ketogenic space in wellness, and I decided to get right in on it. I think that was a game changer.
How has winning the Pitch Slam impacted Know Brainer?
SL: It's validation for what we do, and we didn't just win it [Pitch Slam], we keep winning. We're getting validated in a lot of other venues.
What advice do you have for first-time Pitch Slam applicants?
SL: Take it really seriously. You [New Hope Network] really offer great support.